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Institutional investors, the buyside of the market, aim to achieve best price and execution on their orders. They need stock trading software which gives them insight into trading strategies and access to a large pool of brokers. They also look for software that allows them to trade easily by enabling them to direct orders to multiple brokers from a single platform.

They want software which integrates stock trading capability within their information services to let them review stock market data and order indications on one screen. To keep track of progress, they require software that enables them to check order status and the value of executed trades in real time and to generate electronic reports.

The sellside of the stock market covers different trading functions. But whether sellside stock market professionals are responsible for cash equity sales, sales trading and execution, pricing and trading in derivatives, making markets or managing proprietary trading, they all require stock trading software that enables them to attract order flow from the trading community and process high volumes of business efficiently.

Like the buyside, sellside users need stock trading software that combines access to market data with the capability to generate, route and track their own orders automatically. And because liquidity is essential to successful trade execution, sellside users need stock trading software that connects them to multiple exchanges and markets.

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